How to set up TikTok Messaging Ads
TikTok Messaging Ads is currently in Open Beta testing. Please reach out to your representative to get allow listed first before creating the campaigns
Campaign level
Step 1:
Log on to TikTok Ads Manager, go to campaign and click on "Create"
Step 2:
Choose "Lead generation" as your campaign objective
Step 3:
Split Test can be used for Targeting, Bidding & Optimization, Creative
Click "Continue"
Ad group level
Step 1:
Choose "Instant messaging apps" as your "Optimization location"
Step 2:
Only TikTok Placement is available
Step 3:
"Dayparting" feature is by default on. Please select the day/time when you can respond to messages to ensure better user experience
Step 4:
Optimization goal "Conversation" (recommended) or "Clicks"
Optimisation goal "Click"
Click optimisation is available for all Instant Messaging Apps and for clients who have not integrated with MMTs
Click "Next" to move on to Ad level
How to report results
On LadiFlow
Comming soon..
On TikTok Ads Manager
You will be able to see "Cost per results (conversations)" in the reporting section to monitor the campaign performance
You can also go to "Custom columns" and choose Messaging Event
Select Conversations (Instant messaging app) to report on performance
Ad level
Step 1:
You can choose to use a TikTok identity to deliver Spark Ads but it is not mandatory
Step 2:
In "Text" section, please make it clear that users can click on the ad cta to send a message to advertiser
Ideally, please also include this "message us" CTA in the creative/video
Step 3:
If you select Conversation optimisation
Destination: Instant Messaging Apps as default destination
Select your app "Messenger" or "WhatsApp"
For WhatsApp: Add in your WhatsApp number (number used for WhatsApp API above)
For Messenger: Add in "Facebook Page ID"
You can find FB Page ID by
Visit FB Page, then click About page's cover photo
Click Page transparency to find Page ID.
You can check to see whether the settings are all good by clicking "Check if the ID opens properly" and scanning QR code to preview, depending on your phone's OS (iOS or Android OS - only for FB Messenger). Please note the QR code only works for the specific OS. Clients need to have Messenger installed on their phone where they'll be taken directly to a chat
After scanning QR code with your phone, a window will appear. Click "Open" to confirm if it can be directed to the correct FB Messenger/ WA
If it's successful, you will enter the FB Messenger chat (for FB) with "Get started" button or for WA. In the ad preview, you'll see that the default message is a tracking code. However, in the actual ad, this message will be shown: "TikTok ID: __. Hello! I came across your ad on TikTok and would like to find out more."
If you select Clicks optimisation
Choose Instant messaging URL as your destination. You can select the instant messaging apps or use or a customised URL
Allowed social media apps are:
Whatsapp
Messenger
LINE
Zalo
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