Create message Event Set via TTEM
Step 1: Go into TikTok Events Manager (TikTok Ads Manager > Tools > select Events)
Step 2: Under data source, select "Messaging" and click "Next"
Step 3: Enter a name for your message event set.
This event would be generated and to be selected under Ad Group level for "Conversations Optimisation"
Step 4:
Select setup methods "Automatic setup with partner platform".
You will be able to select your platform here and be directed there to complete TikTok integration before being able to run TikTok Messaging Ads
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